Irja Rose

Irja Rose is a Bristol-based company that sells craft kits with a focus on creativity, nature, and sustainability. The goal was to develop a brand identity and various other design elements that reflected the company’s ethos.

The results included a logo that was simple and clean, with a subtle nod to nature with the 'o' in Rose being transformed into a stylised flower shape. The logo colours formed the foundation for the wider colour palette used across the project.

In addition to the logo, I designed packaging labels, instruction leaflets, and business cards, each featuring bespoke illustrations inspired by the different themed kits.

Finally, I designed the Irja Rose Shopify site, which involved planning the site structure and content, writing copy, choosing colours and typography, and creating the layout design.

View the finished visual identity and design elements in the gallery below.