BeanBoozled Taste the Truth Game

Job Done for:

SoSound x Wilder Games

Project Brief:

Design packaging and game components, and create digital mockups explaining the gameplay for an exciting new family game with a Jelly Belly branding.

My Role:

• I familiarised myself with the Jelly Belly brand to get a better understanding of their existing products, both in terms of graphics and the essence of the brand.

• I worked closely with the client and the licensor when creating the artwork to get valuable feedback and make sure we were on the same page every step of the way.

• The result was a game reflecting the fun, playful and curious nature of the Jelly Belly brand.